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广告联盟中CPC、CPS、CPA、CPM、CPV广告有什么区别
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[摘要] 想要最大化的增加网站收入，就必须要找到合适的广告类型，首先就是要了解这些广告类型有何区别，更是要对这些网络广告术语进行熟悉。
对于中小型站长、博主来说，要想通过网站取得一些收入，除了谈包月广告位，最多的可能就是投放广告联盟广告了。但随着网络广告的不断发展，广告形式有了很大的变化，出现了CPC、CPS、CPM、CPA、CPV、CPR、CPP、CPT等众多广告类型。
想要最大化的增加网站收入，就必须要找到合适的广告类型，首先就是要了解这些广告类型有何区别，更是要对这些网络广告术语进行熟悉。
目前比较流行的广告类型有CPM和CPC、CPA、CPS，其中CPC广告则较为常见：
1、CPC广告（按点击付费-点击广告）
CPC—英文全称CostPerClick；CostPerThousandClick-Through。CPC是一种点击付费广告，根据广告被点击的次数收费。如关键词广告一般采用这种定价模式，比较典型的有Google广告联盟和百度联盟。
此类广告类型是目前大型广告联盟主推的合作方式，其展示的广告单价也随广告内容变化而改变。但此类广告也不太科学，广告虽然没被点击，但是却被浏览者实实在在的浏览了，广告价值已经产生，但却没有给我们网站主收入。
2、CPS（按销售付费-按销售分成）
CPS—英文全称CostPerSales。CPS是一种以实际销售产品数量来计算广告费用的广告，这种广告更多的适合购物类、导购类、网址导航类的网站，需要精准的流量才能带来转化。目前国内较为常见的CPS广告形式为淘宝联盟、京东联盟等。
3、CPA广告（按行为付费-按注册量）
CPA—英文全称CostPerAction。CPA是一种按广告投放实际效果计价方式的广告，即按回应的有效问卷或定单来计费，而不限广告投放量。CPA的计价方式对于网站而言有一定的风险，但若广告投放成功，其收益也比CPM的计价方式要大得多。
CPA广告较为常见的就是页游的推广，我们点击广告并注册游戏账号，此时网站主将取得收益；另外还有软件安装、注册登录等等，此类广告较为适合下载站、影视站。
4、CPM（按展示付费-弹出窗口）
CPM—英文全称CostPerThousandImpression。CPM是一种展示付费广告，只要展示了广告主的广告内容，广告主就为此付费，目前国内常见的CPM就是弹窗广告，这种广告对浏览者不是很友好，但是却能给有一定流量的网站、博客带来稳定的收入。
5、CPV（展示广告）
又称富媒体广告，按展示付费，即按投放广告网站的被展示次数计费，网站被打开一次计一次费，按千次IP计费。（国内CPV广告常见是网页右下角弹窗，例如高仿QQ消息框）
6、CPT（按时长付费-包月广告）
CPT—英文全称CostPerTime。CPT是一种以时间来计费的广告，国内很多的网站都是按照“一个月多少钱”这种固定收费模式来收费的，这种广告形式很粗糙，无法保障客户的利益。但是CPT的确是一种很省心的广告，能给你的网站、博客带来稳定的收入。阿里妈妈的按周计费广告和门户网站的包月广告都属于这种CPT广告。
CPT广告相比当前比较流行的CPS广告、CPA广告，优势在于对合作的基础条件没有过高要求，容易促成双方合作；劣势在于其在长期合作中，不如CPS形式实时有效。
以下是不常见的广告类型
7、CPP(CostPerPurchase)每购买成本
广告主为规避广告费用风险，只有在网络用户点击旗帜广告并进行在线交易后，才按销售笔数付给广告站点费用。无论是CPA还是CPP，广告主都要求发生目标消费者的“点击”，甚至进一步形成购买，才予付费：CPM则只要求发生“目击”(或称“展露”、“印象”)，就产生广告付费。
8、CPR(CostPerResponse)每回应成本?
以浏览者的每一个回应计费。这种广告计费充分体现了网络广告“及时反应、直接互动、准确记录”的特点，但是，这个显然是属于辅助销售的广告模式，对于那些实际只要亮出名字就已经有一半满足的品牌广告要求，大概所有的网站都会给予拒绝，因为得到广告费的机会比CPC还要渺茫。
就笔者理解：
CPS广告如果做得好，收益将是最大化的，但需要精准的流量和较高的转化率；
CPC广告适配性较强，大多数网站都可以投放，但是由于广告点击率不稳定，所以如果没有较大流量，网站收入可能没有保障 ；
CPA广告大多出现在下载站、在线视频站...如果投放得当，所获得的收益也是非常可观的，但还是需要有一定的流量支撑。
CPM和CPV广告由于用户体验不太好，不太建议投放，但是如果你的站点流量很大，但跳出率很高，不妨试着投放此类广告，每月会有较为稳定的收入的。
对于草根站长来说，最合适的莫过于CPT包月广告了，稳定的收入不用让你操心广告点击率、转化率的问题，但投放此类广告就需要找到与自己站点主题相近的广告主有针对性的投放产品广告，这样才能做到互利互惠，达到双赢。
广告形式的变化体现了互联网广告发展的趋势，即：广告永远朝着广告主利益和效果最大化的方向发展。作为站长，我们要做的只是做好自己的站，选择最好的广告联盟而已！
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看了标题先不要佩服我，这不是我写的，这几天正比较忙，转载一篇很老的帖子，和大家一起学习一下。不管你是不是做网赚的，这里面都有你需要学习的东西，不管是精神还是一些推广和优化的方法，希望你有所收获。仔细阅读吧。&22岁的NABS通过在网络上一年半的努力，现在每月收入达美元，他现在有100多个网站，主要是从CJ联盟里取得不同产品通过网络进行销售。他的目标是在2011年达到每月收入100万美元。下面是NABS收集的成功人士励志铭，他把这些励志铭贴在墙上，当他没有销售出任何东西时，就看这些励志铭，它们鼓励着他继续努力去尝试。
1、不在奇迹发生前5分钟放弃。2、如果失败不是一种选择。3、记住，当你看到一个人在山顶时，他不是从天而降在那里的。4、找到帮助的最好地方，是在自己手臂的末端。5、有三种人：（1）光想得到，（2）说做但从来不动（3）一直在做。6、失败不是倒下，而是拒绝站起。7、光知道是不够的，我们必须运用，光有愿望是不够的，我们必须行动。这位成功人士与网友们分享了他的成功经验，总结整理翻译如下：
问：恭喜您！能不能分享您的机密，使我有一天也能达到你的水平！
答：没有秘密相告。你可以在网上，在论坛上找到你需要的所有信息。
问：你能不能举一个你成功的秘诀，比如你是从那一本电子书上发现的，你成功的钥匙是什么，我曾经在GOOGLEAdSense获得很大成功，但刚刚转到网络营销，希望达到新的高度。我知道做GOOGLEAdSense是获得一部车的报酬，但做网络营销却是获得一栋房子的报酬。
答：我不知道我应该怎么说，因为我从未看过任何电子书。
问：你从2005年底开始，用了1年半时间或2年半时间达到这个水平，是怎样做到的呢?你是利用有组织的流量还是PPC流量？你的收入是纯利润吗?
答：我用1年半达到这个水平的收益，并保持了一年直到现在。收益是纯利润的，大部分流量是通过自己努力发展来的。费用只有域名和空间，这是微不足道的。我做PPC不多，大约50-100$/月。
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答：刚开始是这样，但如果你与产品经理联系接触会得到帮助。向他们表示他的产品对你来说是多么重要，向他们显示您现有的工作成绩。
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答：珠宝，箱包，宽带接入，笔记本电脑，内衣，服装，吸尘器，灯具，显示器，印表机墨水，计算机硬件，护肤产品，虚拟主机等互联网传真，艺术，版画，以及很多其他，还包括在线服务！
问：这真是好极了！他们按时支付吗，有没有问题呢？答：我从来没碰到过任何支付问题，CJ他们总是按时支付！
问：哇，祝贺。你运营了多少个网站?，你期望每个月每个站的收入是多少？答：我有100多个站，预计收入至少达到100$/年/每个网站！
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What websites can become a Publisher website of ChineseAN?
ChineseAN welcomes websites of any size, whether they are commercial or personal in nature. The Publisher needs to have the right to operate the website. As our network is based in Greater China, we require our Publisher websites not to violate the relevant laws in the following regions: Hong Kong and China (PRC). We cannot admit websites that contains obscene.
Is there any fee to join the ChineseAN network?
It is absolutely free. Signing up and using any service of the network is free. Publishers, or website owners, will receive commission but will not need to pay any fee.
How long will it take to confirm my application for becoming a Publisher?
You can become a Publisher right after you sign up. This does not require any approval process. You will receive a confirmation email immediately after you complete the sign-up process.
How long will it take to approve a website?
ChineseAN will approve a website in 2 business days and will notify the Publisher by email. The Publisher can view the latest status of the submission under the “Website Management” interface.
If a website stays in “Pending” status for a much longer period, this may imply that there is no suitable ad program for this website for the moment.
How long will it take for an application for joining a Program to get approved?
The time needed for the approval of such an application to a Program varies from Program to Program. First, it depends on whether the Program has opted for Automatic Approval, which means that no manual process will be involved. It will just take less than a minute to receive the confirmation. Other Programs which are set for Manual Approval need to go through the Advertiser. The time taken by different Advertisers varies from 1 day to 2 weeks.
Some Advertisers may not reject websites right away during their screening process, to make open the option of accepting the website in the future.
So if the status remains as “Pending” for over 2 weeks, the chance for it to get approved for a Program is relatively low but there is still a chance for it to get approved in the future.
What should be filled in for “Daily Unique Visitors” during website registration?
“Daily Unique Visitors” is the average number of visitors who visit a website in a day, without counting the same natural person twice for repeat visits or opening of multiple pages.
Normally, this data can be available from website statistical tools in the market.
If you do not have accurate data, please fill in a rough estimate.
What ad formats are supported by ChineseAN?
ChineseAN offer a number of advanced ad display formats:
T-Box with automated update and optimization functionality (Please refer to specific Q&A below)
Crazy Ad, a ad format with special zoom-in and enlargement effect (Please refer to specific Q&A below)
Basic ad formats (such as GIF, JPG and Flash banners, text links, etc)
Link Generator (a generator of URL which links to specific landing page of a particular
it allows much flexibility with the format of the creative)
Other resources (e.g. high-resolution images, advertorial copies)
All the above tools can be downloaded from ChineseAN platform.
Different Programs may have different restrictions on the means and channels of promotions.
Publishers are advised to pick the appropriate means and tools according to the requirement of the particular program.
For example, some Program just accept banners (including T-Box and Crazy Ad) but do not allow text links and link generator.
How can Publishers learn about latest information of promotion programs?
Latest information of promotion programs can be found on ChineseAN frontpage and Publisher's frontpage. As the information is updated daily, it is advised Publishers sign into ChineseAN website frequently. Also, we will use emails to send news to Publishers from time to time so that they won't miss any opportunities.
What is T-Box?
T-Box is an ad code which updates banners automatically. “T” stands for “Target”, which represents the advanced targeting technology being used. Once the Publisher copy and paste the T-Box code onto the webpage, T-Box will automatically select the most suitable portfolio of programs for the tr it will also automatically use the most up-to-date banners for each program. So T-Box is a tool that helps Publishers to get the best results and the most commissions, with the least effort.
How to set up T-Box?
Please following the following simple steps for setting up T-Box:
1. Click on the “Programs” tab, and at the “Create T-Box section”, select the size of the T-Box you need to fit into the space on your webpage.
2. Fill in the basic information for the T-Box on the “Create T-Box” page. The Name of the T-Box is for reference by the Publisher only. Choosing an easy-to-remember name will help to differentiate among various T-Boxes.
3. After successfully creating the T-Box, please get the code of the T-Box from the “Manage T-Box” Page. Please copy and paste the code of the T-Box you're your webpage, as in the case of normal ad codes. The setup is completed once you see a banner is being displayed at the designated ad spot on your webpage.
Can I use the same T-Box on more than one webpage?
The same T-Box, or the same code, can be used on various pages under the same website domain. However, different T-Box codes must be used for different websites. Different pages of the same website may contain very different content. By using different T-Box codes for them, each will be able to display ads for programs that best fit each page. T-Box will be able to give better results.
Why does the T-Box (or Crazy Ad) on my website shows only the Ad for ChineseAN?
An ad will only appear in a T-Box only if your website has applied to the Program and the application has been approved.
The latest ad creative of that Program will be used and updated.
If the T-Box on a website shows only an ad about ChineseAN, the reason is probably that the website has not successfully joined any Program or previous Programs have expired.
Another reason is that the region you are in is not suitable for the Program you have applied.
You can choose to skip the process of picking Programs individually by choosing to use our automated function to “join suitable programs automatically”.
Please refer to separate Q&A below.
What is Crazy Ad?
Crazy Ad is an innovative ad format created by ChineseAN.
The banner enlarges upon mouse-over to create a larger-than-life impact.
As ChineseAN Publishers, you may obtain a line of codes from ChineseAN platform and paste it onto your websites.
In just a few minutes, you can achieve the same kind of effect as you sometimes see on big portals.
How to implement Crazy Ad?
Please follow the following simple steps to implement Crazy Ad:
1. Go to “Programs > Creative Management”.
You will find a section Create New Crazy Ad where you can select the ad format you want.
You can use preview to understand about how the ad will eventually be displayed.
2. Press “Create” link, and get the codes on the next page.
Insert the codes onto your website as if they are codes of normal ad banners.
The implementation is successful if you see the banner on your website.
How should I select Programs?
Different Programs are suitable for different websites.
Publishers may make use of the “Filter Options” on the “Program Search” page to classify programs by “Region”, etc.
How to make ad serving fully automated?
If you want ChineseAN intelligence system to pick suitable ads for you and to save time on managing your ad, you only need to do 2 settings:
1. Set your website to join Programs automatically: When you register your website, choose “Yes” under “Do you want your website to join suitable programs automatically?”.
If you have already registered your website, you may still go to the “Website” interface to make the change with the option “Automatically Join Program”.
2. Place a T-Box onto your website: Create a T-Box and choose “All Suitable Programs” under its “Program Options”.
You only need to place the T-Box codes onto your website, ad will automatically be served.
For more details on the setup of T-Box, please refer to the specific Q&A.
How can I learn about my results and commissions?
ChineseAN provides advanced reporting features. On the Publisher frontpage, you can look at a summary of every aspect of your results. They include the results and commission of the past week, commission that can be withdrawn, etc. Charts are also used to help you visualize the results. More details can be found under “Reports” in various reporting interfaces that present results according to dates, Programs, etc. In the “Event Details” interface, you can look at the exact detail of each individual event, such as transaction time, amount and referral link.
Why are some events not being approved?
ChineseAN will display the tracked performance (known as “events”) in the reports.
These events will need to be approved by the Advertiser before they are finally confirmed as “Approved”.
For example, the approval of an event of a CPS Program depends on the payment received for the order shipment.
The CPA event of a registration campaign will wait for the Advertiser to verify the quality of the registration.
All the ratio of approval will be displayed on the “Approval Summary” report.
How can Publisher withdraw the commission earned?
Publisher can withdraw commission, using the “Commission Application” interface under the “Commission” menu, if the balance of the account exceeds the minimum withdrawal level (the level for RMB is RMB100). We will verify the requests submitted by Thursday within the same week and release the commission according to the “Payment Method” chosen by the Publisher. The minimum withdrawal level is there to avoid paying out extraordinarily small amount which would otherwise lead to wastage of administrative charges.
What are the payment methods and currencies supported by ChineseAN? What are the&&&&&respective minimum withdrawal levels?
We support different payment methods to suit different regions. The following table lists the supported currencies, payment methods and minimum withdrawal level for different regions:
When can a Publisher withdraw the earned commission?
We adopt a weekly settlement process. As long as the Publisher's account exceeds the minimum withdrawal level, he or she can request for commission withdrawal at any time. Commission requested on or before Wednesday of each week will be paid out by the weekend (Friday or Saturday). Advertisers usually confirm commission on a monthly cycle. They need to bring up any adjustment needed before the clearance day of each cycle. All commission that has passed through the cycle will be regarded as “Approved” and will be shown in the Publisher's account as pending for withdrawal.
Does withdrawal of commission involve any charge?
No. Withdrawal of commission is absolutely free. ChineseAN will not impose any charge on this.
Do I need to pay tax for commission earned?
ChineseAN will not pay any tax on behalf of any Publisher. We will not deduct any kind of tax from the commission earned. All Publishers will need to report and pay tax according to their domestic requirement.
If the Program is being run in a foreign currency, can the Publisher receive commission in&&&&&his or her local currency?
ChineseAN supports RMB, Hong Kong Dollar and US Dollar for Publishers in different regions. Commission will be calculated for the Publishers according to the region. If the Programs involve other currencies, the commission will be converted to the Publisher's currency according to the current reference foreign exchange rate before it is deposited into the ChineseAN account of the Publisher. The value of the commission will not be changed although the foreign exchange rate may fluctuate with time. The reference foreign exchange rate is fixed based on the market rate at that moment. Please refer to the foreign exchange .
Step-by-step guide on various topics
Detailed instructions on setting up a ChineseAN ad on each particular blog}