什么是Social_interest?如题
社会利益（Social Interest） 何为社会利益? 对社会利益内涵的认识将直接影响我们围绕社会利益而展开的研究.
边沁 认为：“共同体的利益（即社会利益） 是组织共同体的若干成员的利益总和.”可见,在边沁看来, 个人利 益是最基础、最重要的利益,社会利益只不过是个体利益的总和, 亦即不存在独立的社会利益.
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扫描下载二维码老板你做Social，你懂它是个啥？
聂荣恒（ID：nrh910712）
写在前面：各位朋友好！今天说一些工作上的杂思，关于社交（Social）化传播，我其实不太懂这个词，但听圈内人常说起来，所以我也来谈几点浅见吧！文/聂荣恒，微信号：聂荣恒（ID：nrh910712）转载请带上面这一坨前不久有人找我给他做新媒体营销，听他张嘴Social、闭嘴Social的，还以为刚从外国回来！没说多久，就拿杜蕾斯的案例说事，他说他为了做好Social，还特地去研究过杜蕾斯的微博和微信。我就问他，做营销的人抛开你们的营销圈子，其他受众有多少人听过杜蕾斯在网络上的热点文案和创意？他愣住了，我当时问了一个服务员，说你知道杜蕾斯么？他说知道啊。我问，你看过杜蕾斯在网络上的营销广告么？他表示没有。可见当你看见似乎你朋友圈很多人都在转发杜蕾斯的创意文案时，你以为满世界都在转，其实并没有，真实情况是，就做营销和广告的朋友在转。所以，我说总要闹着做Social的老板和广告人，看清本质和你周围的世界。“Social”即“社交”，问题还是得回归到社交传播上去，说起社交，又要谈起微信微博，谈起微信微博，又会聊到自媒体。所以，社交化传播与自媒体传播大体上其实没什么区别。既然都在说这个，我也说说几点看法吧！“Social”属于公关还是属于广告？做Social的人一开始都做的是网络营销，传统网络营销也就往各论坛贴吧BBS里发发稿、刷刷贴，往新闻门户发发新闻，往往甲方公司里一件事（比如今天来了位小明星），都能变换着数十种角度写出数十篇上千字的新闻稿往外推，所以那时候，我觉得是属于公关的。但微信微博的出现，逐渐改变了做Social的传播方式和途径。你看现在极少公司会搞新闻营销，大部分的传播都在微信微博上面了，恐怕开个会签个大明星才会铺天盖地的发稿。微信微博呈现方式的多样化，使得广告公司也开始渗透到这一块业务里面，所以这时候，我觉得它是属于广告的。但无论怎么样，都是营销。做“Social”的，你刷量吗？刷。这年头社交传播的数据95%都是假的，只要有钱，什么都能刷。微博热门话题、榜单、头条都能刷。一次营销活动，你看似很多人转发、评论，但其中很多僵尸号或者买回来的水军。甚至微信上自媒体的阅读量、粉丝、点赞也刷，花个几十上百，文章阅读量分分钟给你几万+、爆款文！做“Social”的，为什么要刷量？第一是乙方对甲方，下属对领导看的，完成任务，kpi好看，有时候不管多牛逼的创意，量就是上不去、人就是少，所以必须得刷、偷偷刷，就像很多营销号发条创意图文，怎么说转发量都上几万了，但真实数字估计要取其中的20%；第二是品牌对受众的，营造一种火爆的现象，比如一个自媒体的文章，不管它写得好不好，但是10W+，点赞上千，给广告主看、给观众看都很有利，就像你去街边买衣服，看到某个地摊特别火爆，人挤人啊，你也会想过去看一看，同样道理。做“Socia”的，能不能别为热点而热点？大部分公司每逢看到网络上有什么动态，就生怕自己错过了离开地球的最后一趟宇宙飞船。先看看品牌调性与热点是否有匹配的基因？千万别看到满世界都是优衣库的时候你就优衣库，别满世界都是另一个地球的时候你也另一个地球……做营销需要具备逆向思维，人云亦云的时候，你说的话就不响亮。比如之前微信朋友圈红包，满屏的都是模糊的照片，这时候你发什么别人都会省略过去，逆向思维就是，比如当他们都在发模糊照片时，你发一张清晰的。是不是格外抢眼？是不是万绿从中一点红？（读诗还是有用的）（感觉金正恩很突出是吗？）做“Socia”的，你和用户有互动吗？是不是每次都发几张海报、软文、段子文章、长图文、长微博，或者再搞一个根本没互动细节的h5就完事了？以为他们看着这些海报就会到店里购物？前文讲到“Socia”即社交，社交就必须产生互动，如果用户感觉不到你的品牌号给予他们的回应与尊重，那为什么还要继续关注？参与、参与、参与，让用户参与进来，很重要。而不是你高高在上的发话，或者装得很萌萌哒的说完话后就杳无音讯了。关于社交化营销，就思考到这吧！最后，能不能发音就还没标准就谈“Socia”（说中文），能不能别每次说起Socia就扯杜蕾斯？
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Design + Desires is a platform for people-centered design with , ,
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Social City is a virtual city based on your dreams and desires, which you can express via the . Join Social City, create your avatar, meet others and see your Social City grow!
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In the fall of 2014 the Design+Desires team conducted a pilot study of its method via a Fall semester course option studio at the Architecture Art Planning Department of Cornell University (Ithaca,...社交网络 The Social Network
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我的名字叫Mark Zuckerberg，我是一典型卷发犹太人，我成绩优秀，高中最爱编程，造了几个有点小用的软件后，我考上了哈佛. 在大学我什么都不缺，社交？那是上等社会有钱小孩的游戏，我羡慕但我不需要，女朋友？有一个我喜欢无比的女生Erica，但她没我聪明，从她去波士顿大学就知道了. 我不会甜言蜜语，我向来直言直语，这就是为什么我女朋友会叫我*sshole然后和我分手. 我生气............
《社交网络》，一部急风骤雨般的电影。它似乎在模仿着主人公的成功之路。让人喘不过气来的急速上升之后，Mark Zuckerberg，facebook的创始人，史上最年轻的亿万富翁，不过是个住在租来的房子里的26岁年轻人。
那天在离Google总部不远的电影院看这部电影。片中当Zuckerberg决定将当时的the facebook推广到Stanford时，全场欢呼。我忽然有种感觉，好像自己正生活在世界的中心。............
我没有用过facebook，我不知道它究竟是如何神奇的一个网站让全世界亿万计的年轻人如此沉迷——而且，还都是从最卓越的精英开始。但我大概知道它是在我们的论坛都不算最火爆的年代第一次让互联网变成了一个以真实世界的关系互相连接的Party，也许，正是今天我们所熟知和谈论的WEB2.0。
我也不知道豆瓣究竟是在哪一天成立的，我甚至都忘了它到底是05还是06年才有的。对我来说，............
美国的中期选举刚刚结束，在水深火热的加州eBay前任总裁梅格o惠特曼豪掷1.4亿美元去选州长，还是失败了。虽然这哥们是IT起家，心中还是有个政治家的梦想呀。其实呢，想改变世界，有时候做你最拿手的就可以了。 这个片子是芬奇叔叔最新力作，在我看来是本年度最佳电影，没有之一，超越inception, avatar等等等等。没有炫目的特技只有漂亮的镜头，最重要的是讲了一个真正的好............
中国有仨社会化网络的践行者，中国话说这叫领头羊。
陈老师创立Chinaren在先，收购5Q、校内在次，最终合并成今天的人人，后又山寨Kaixin001，终究却只是个商人。
王老师，创立校内网，赔本卖给上面那位，创立饭否，被火星人带走，搞起团购，面对满地大大小小的抄袭者，泪流满面，终究他连个商人都不算。
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这些段子可能大多数人都很听............
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