Burj Al Arab Essay - 4762 Words
Burj Al Arab
Burj Al Arab
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Ksenia Kozlova
European University
Burj Al Arab - Dubai, United Arab Emirates
Reasons for the choice
I have chosen the Burj al Arab hotel for the following reasons: first of all I have been twice in Dubai, and I have really enjoyed it, then it has been my dream for the last two years to come back to the UAE and to spend at least one night in this wonderful hotel. I hope my dream will come true this year. I am planning to visit this country this September, that’s why I’ve decided to make a small research on the Burj al Arab hotel. Hotel description
The Burj al-Arab (Arabic "Tower of the Arabs") is a luxury hotel in Dubai, United Arab Emirates. At 321 metres (1,053 feet), it is the tallest building used exclusively as a hotel. It stands in the sea on an artificial island 280 metres (919 feet) away from the beach in the Persian Gulf, connected to the mainland only by a private curving bridge. Construction of the hotel began in 1994, and its doors were opened to guests on December 1, 1999. It was built to resemble the sail of a dhow, a type of Arabian vessel. Near the top is a helipad, and extending from the other side of the hotel over the ocean is a restaurant called Al Muntaha (Arabic meaning Highest or Ultimate) supported by cantilever. The front (shore-facing) facade of Burj Al Arab has no windows, but is made up of translucent white fabric stretched across the structural frame - the sail of the dhow that the building's shape is inspired by. During the day, this white wall glows to illuminate the full-height atrium (at 180 meters, the world's tallest). At night, a complex arrangement of changing projected lighting makes Burj Al Arab a changing beacon seen from outside, while providing a dramatic illuminated show seen from the atrium within.
The Burj al-Arab does not have ordinary rooms. It is divided into 202 duplex suites. The smallest suite occupies an area of 169 square metres, and the largest one covers 780 square metres. It is one of the most expensive hotels in the world to stay in. The prices for the least expensive suites are in the range of $1,000 to over $6,000 a night. The most expensive suites can cost over $15,000 a night. The full amount it cost to build the hotel and furnish it has not yet been publicly released. Burj Al Arab aims to be of one the world’s most luxurious and exclusive hotel, winning numerous awards including several times the award for World’s Leading Hotel. It is a landmark on the Dubai coastline standing taller than the Eiffel Tower on a man-made island 280 meters offshore. Exceeding service and quality are foremost at the all-suite Burj Al Arab with an exceptionally high staff-to-suite ratio. All suites are laid out over two floors and the smallest of these starts at a spacious 170 square metres. Every suite enjoys unobstructed and enviable views of the Arabian Gulf and is furnished with the most modern amenities and specifications with a private guest services and butler service available on every floor. Burj Al Arab enjoys the benefit of a private beach, the Assawan Spa & Health Club and guests are able to use all the facilities of the adjoining Jumeirah Madinat Resort and Jumeira Beach Hotel which are just a short buggie ride away. There are a choice of fine dining restaurants, bars and lounges including the award-winning Al Mahara seafood restaurant. Personalised service sets Burj Al Arab apart from its competitors and guests benefit from strict reservation control over public access to hotel restaurants. Some relevant facts about the hotel:
oThe hotel's self-characterization as a "7-star" property is considered by travel professionals to be hyperbole, and an attempt to out-do a number of other hotels which claim "6-star" status. All major travel guides and hotel rating systems, however, have a 5-star maximum. According to the hotel's official site, the Burj al Arab is a "5-star deluxe hotel".
oOne of its restaurants, the Al Muntaha (meaning...
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The following report aims making a strategic plan for the real-time company. The chosen company is The Jumeirah Group and the selected hotel is Burj Al Arab, which is the only seven star hotel in the whole world. The report presents a brief synopsis of the Hospitality industry in Dubai and briefly introduces the profile of Burj Al
Arab. The company conducts an internal and external analysis with the help of SWOT analysis and Porter’s Five Force Analysis to examine the current state of the environment and plan against future threats and opportunities. The report identifies the major competitors of Burj Al Arab. It then uses the above information to formulate strategies which would enable the company to maintain their profit levels and enhance their market share in a time of the economic crisis. It also designs an implementation plan that would identify the activities to be implemented by the company to achieve their desired strategic objectives. The report recommends that the company should avoid offering price discounts or adopt any strategy that would affect the market positioning of the company. Nevertheless, they should work towards offering more value for money to their customers and look for new ways to attract them.
Introduction
The following report aims...
...Abstract: This paper discusses the marketing of Burj AlArab hotel in Dubai. It contains a brief description of the hotel and his history. It describes about the culture in Dubai and how it affects the hotel. A SWOT analysis has been discussed in the paper to know about its situation in Dubai. It also shows you the competitor of Burj Al Arab in Dubai and the marketing audit shows that how the hotel is positioned in the market .It
concludes by stating how Burj Al Arab can maintain and develop its policies to keep it top in competitive market of Dubai.
BURJ AL ARAB - The Arabian Tower of the Jumeirah Beach Resort. With 321 meters, this is the world?s tallest hotel, only 60 meters shorter than the Empire State Building. This all-suite hotel stands 27 double-height storeys high and comprises 202 duplex suites. Your transfer to the hotel may be arranged by one of the world?s largest fleets of Rolls Royce.
Reaching new heights of luxury and service levels, Burj Al Arab offers a choice of 142 1-Bedroom DeLuxe Suites, 18 1-Bedroom Panoramic Suites, four 1-Bedroom Club Suites, 28 2-Bedroom Suites, six 3-Bedroom Suites, two Presidential Suites and two Royal Suites. The finest materials have been sourced from around the globe for your luxury and comfort, coming together in exclusively designed and...
...RISK ANANLYSIS AND REVIEW OF COMPEPTITIVE ENVIRONMENT &o&oFOR DUBAI AND ITS BURJ AL ARAB HOTEL
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Hotels are world-beaters. They provide people comfort and luxury with over the edge technology. How do hotels function in this vast competitive market of travel and tourism? How do hotels operate by inculcating all the diversity and varied factors of globalisation? How do they develop themselves into a successful establishment by gaining an
edge over its competitors? Dubai and its Burj AL Arab hotel are certainly successful cases. The aims and objectives of the project is to analyse and distinguish various strategies, which Burj AL Arab hotel follows to align with the risk environment in Dubai it functions, in order to increase its profit and to be one of the finest world recognition.
Dubai is situated in United Arab Emirates, which is bordered in the north by Arabian Gulf, east and south by sultanate of Oman and Saudi and to the west by Qatar and Saudi Arabia. It is a predominant Muslim country with Islam as its main religion. The country has a large dependence on oil and natural gas exports where business also follows. This has encouraged the flourishing of a large number of hotels in Dubai, which has created a lot of tourists visiting the country over a long period of time.
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The Burj Al Arab, also known to some as The Burj, is the landmark hotel of Dubai with a height of three hundred and twenty one metres and magnificent architecture. It oozes luxury with its fantastic facilities, exceptional service and wealthy clientele. I am going to be looking at how they have secured their place in the market and what they have done in the way of marketing to become such an ‘extraordinary’ hotel (Jumeirah, 2012).
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Burj Al Arab stands on an artificial island 280 metres (919 ft) out from Jumeirah beach. It is connected to the mainland by a private curving bridge. The Burj has become the international symbol for Dubai and is also be regarded as The World‘s Most Luxurious Hotel.
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卓美亚帆船酒店(Burj Al Arab Dubai)
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burj al...arab
阿拉伯burj al……
以上为机器翻译结果，长、整句建议使用
The world's most expensive hotel - Burj Al Arab Dubai, United Arab Emirates hotels.
世界上最贵的旅馆——阿联酋迪拜的Burj Al Arab旅店。
There's also an inaccurate world map of sandy plots arranged in an oval, collectively called The World, and an island built for the world's only seven-star hotel, the Burj Al Arab.
此外还有一个叫做世界岛的岛屿群，由300多个小岛构成一幅不太精准的微缩世界地图。另有一座岛上建有世界上唯一一家七星级酒店“帆船酒店”。
Gold plated iPads in every room, a revolving bed in the Royal Suite and 17 types of pillow that can be selected from a menu - there is nothing modest about the seven-star Burj Al Arab hotel in Dubai.
每间房间都有镀金iPad， 皇家套房有旋转床，菜单上有17种枕头可选——迪拜伯瓷七星酒店就没有什么是低调的。
Dubai, home of the extravagant, also has the world's only 7-star hotel, the Burj Al Arab.
Panama City's Trump Ocean Club, which is currently being built, has a similar sail shape to Dubai's Burj Al Arab tower.
The bill comes in at around 100 dirhams for two, and there is something priceless about sitting shack-side, fish in messy hands, looking out over the neighbouring seven-star Burj Al Arab hotel.
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